Binance Launches Custodial 'Binance Junior' for Youth Savings Amid Executive Reshuffle

Global cryptocurrency exchange Binance introduced Binance Junior on December 3, 2025, a specialized application and sub-account structure targeting users aged 6 to 17, with an extension up to age 21 in specific regulatory jurisdictions. This product launch is positioned as part of Binance's broader family finance initiative, intended to foster early wealth accumulation and savings habits among younger users in preparation for a digitally integrated financial future.

The platform functions as a custodial savings mechanism, meaning all cryptocurrency accounts are managed entirely by a parent or guardian. Trading activities are strictly prohibited within the Junior ecosystem to ensure a secure environment for minors. Young participants can accrue returns via the Binance Flexible Simple Earn feature, an interest-bearing product within this controlled framework. Funding can occur either through asset transfers from the parent's master Binance account or via on-chain transfers from external digital wallets.

Security protocols mandate parental notification for every transaction executed on a Junior account, and parents retain the immediate capability to halt all activity by disabling the account. Transfers are heavily restricted, permitted only between linked Junior accounts or back to the parent's primary account. Some reports indicate a daily transfer ceiling of $400 for users aged 13 and older, subject to local jurisdictional compliance.

Coinciding with the product debut, Binance announced a significant executive restructuring: co-founder Yi He was appointed Co-CEO, joining Richard Teng, who continues as CEO, to lead the organization effective the same day. Yi He stated that Binance Junior is a vital instrument for parents to instill sound financial discipline for their children's future financial landscape, underscoring the value of guided exposure to digital assets.

This leadership alignment, pairing Yi He’s focus on product and culture with Teng’s regulatory expertise, suggests a distributed management model as the exchange manages heightened scrutiny while expanding its client base, which is nearing 300 million. To support its educational mandate, Binance also released "ABC's of Crypto," an illustrated resource designed to explain foundational concepts like blockchain technology and security to younger audiences. This initiative aims to build a bedrock of financial literacy before users transition to full participation in speculative markets.