The luxury real estate market is embracing sensory showrooms to create immersive experiences for potential buyers. These showrooms combine design, technology, and hospitality to evoke emotion and a sense of belonging. This approach aims to transform the buying process into a memorable journey.
Several real estate developers are investing in sensory showrooms. These spaces feature art, ambient music, personalized scents, and virtual reality. The goal is to create an environment where potential residents can envision themselves living in the space.
In Balneário Camboriú, FG Empreendimentos created the Espaço Senna Tower. This showroom showcases the future tallest residential building in the world. It features a 14-meter model and celebrates Ayrton Senna's legacy.
GT Home & ABC's Lagom space in Porto Belo offers an interactive virtual reality room. Viva Park invests in augmented reality and interactive experiences. These technologies connect visitors to a sustainable and technological lifestyle.
WOA Empreendimentos' WOA SKY in São José features a sales office designed as a physical and sensory extension of the project. The showroom uses materials, textures, and visual elements to reflect the project's contemporary concept. The space includes a central model, immersive room, and a finishes lounge.
WKoerich's sales office for Costa Azul Residencial in Florianópolis integrates sustainability, wellness, and nature. The space features green areas, outdoor coworking, a gym, and relaxation areas. These immersive showrooms aim to evoke emotion, belonging, and desire.
These companies are selling a lifestyle, translating the project's concept into every detail. This includes ambient music, lighting, materials, and architectural narrative. The focus is on creating a unique and meaningful experience for the high-end consumer.