Potr Creates Ocean Pot From Recycled Marine Plastic Waste

A Glasgow-based company, POTR, is tackling marine plastic pollution with its innovative 'Ocean Pot,' crafted entirely from traceable marine plastic waste. This initiative addresses the growing concern over plastic waste, particularly from the fishing and aquaculture industries. The design and partnership with Waterhaul mark a significant step towards sustainable manufacturing. * **Sustainable Design:** The 'Ocean Pot' features an origami-inspired design, allowing for flat-packed shipping. This reduces transport emissions drastically compared to traditional pots. A self-watering system minimizes water waste, promoting efficient plant hydration. * **Traceability and Transparency:** Each pot includes a QR code, linking it to the specific location where the plastic was recovered. This level of transparency aims to engage consumers and highlight the importance of waste reduction. According to POTR's founder, Andrew Flynn, 'The more transparent the journey, the more it sparks conversations and makes people realize they can be part of the solution.' * **Partnership for Scale:** POTR's collaboration with Waterhaul, specialists in marine plastic recycling, enables them to meet increasing demand. Waterhaul co-founder Harry Dennis emphasizes the impact: 'Working with POTR means we can take that material and turn it into something useful, something beautiful, something people want in their homes.' This partnership creates an efficient recycling-to-product model, showcasing the potential for sustainable consumer manufacturing. This collaboration not only addresses environmental concerns but also sets a precedent for transparent and sustainable practices in the design and manufacturing industries. POTR's Ocean Pot is now available in over 50 countries and through major retailers, demonstrating the global appeal of eco-conscious design.