The Mobile World Congress (MWC) 2025 in Barcelona showcased a significant trend: the rise of user-designed AI agents. Tech giants like Microsoft and Google are empowering users to create personalized AI solutions through accessible design tools. This democratization of AI aims to transform how individuals and businesses leverage technology.
AI for Everyone:
Microsoft and Google presented platforms that simplify AI agent creation, catering to both general users and advanced developers.
Microsoft's Approach:
Integrating AI agent design into Microsoft 365, leveraging Copilot for easy agent creation, automating tasks across various business domains. They also offer Azure AI Foundry for professional developers, enabling advanced AI agent design capabilities.
KT's Innovation:
KT is actively using Microsoft Copilot 365, deploying over 200 AI agents to drive business innovation, including automating proposal analysis and email marketing.
AI for Mobile Carriers:
LLM AI agents can analyze user behavior and provide personalized services, such as analyzing dialogue for plan changes and executing related tasks. This shift towards AI agent-centric models, as predicted by Microsoft CEO Satya Nadella, promises to revolutionize technology interaction and business operations globally.