Taylor Swift has officially announced her 12th studio album, titled "The Life of a Showgirl." The revelation took place on August 12, 2025, during an episode of the "New Heights" podcast, hosted by brothers Travis and Jason Kelce.
The announcement followed a digital countdown on Swift's website, which featured a prominent orange color scheme. Swift presented the new album in a mint green briefcase. While the official release date, album artwork, and tracklist for "The Life of a Showgirl" are yet to be revealed, fans can now pre-order various formats, including vinyl, cassette, and CD versions, directly from her official website. These physical copies are indicated to ship before October 13, 2025.
The title "The Life of a Showgirl" was reportedly hinted at through online clues, including a website update and a curated Spotify playlist titled "And, baby, that's showbusiness for you." This playlist features 22 previously released songs, all produced by Max Martin and Shellback, leading to speculation that this duo may also be involved in the production of Swift's new album, potentially signaling a return to a more pop-oriented sound.
This announcement comes after Swift's recent acquisition of the master recordings of her first six albums. Her previous album, "The Tortured Poets Department," was released in 2024 and achieved significant commercial success. The Eras Tour, which concluded in December 2024, became the highest-grossing concert tour by a female artist in history, surpassing $1 billion in ticket sales.